In the ever-evolving landscape of content marketing, strategists face the daunting task of predicting topic performance before investing time and resources into content creation. MarketMuse, an AI-driven content intelligence platform, offers a solution to this challenge by providing deep insights and data-driven predictions. This blog post explores the pain points faced by content strategists, how…

In the fast-paced world of digital marketing, content strategists face the daunting task of not only creating engaging content but also ensuring it aligns with various stages of the customer journey. Understanding the needs and behaviors of the audience at each stage is crucial for driving conversions and building brand loyalty. However, mapping content to…